Expert SEO Services

4 Reasons to Follow Video Audio Transcript SEO Best Practices

Transcribing video does not have to be a difficult task. Indeed, expert SEO services can leverage transcription to improve your website’s SEO and ensure that it maintains a top Google search result. And this is only the beginning! Here, we’ll explain how audio and video transcription may be a powerful tool for improving your Search Engine Optimization strategy.

Optimizing for Google search will have a positive impact on your business. After all, higher traffic should result in increased lead generation, and increased lead generation results in more sales, which results in increased profit. Even if you’re a specialist in implementing SEO strategies, transcribing videos is a method employed by various expert SEO services that you should also put into practice.

What Are the Benefits of Transcription of Video or Audio?

Even though we already know the importance of video, what about transcripts? Providing a transcript for a video is a great way to get more people interested in your content and expand your reach straight away. We want clips to be concise and to the point to keep up with our fast-paced lifestyles.

Transcripts make it easier for consumers to keep track of what’s being said or rapidly glean the most crucial points. However, for the most part, video transcription and captions should be employed to deliver the same value to individuals who are deaf or in a place where hearing is difficult (bus or local train).

SEO Benefits to Video and Audio Transcription

  1. Transcription Improves the Ranking of Your Content
    Your content can benefit from transcripts in a variety of ways. In a nutshell, they generate information that Google can crawl. And so, when Google crawls data, it looks for essential signs of how helpful the content is to searchers. By incorporating a video or audio transcription in your content, you’re helping Google discover and rank it.
  2. Transcribing Increases Site Traffic
    As far as SEO is concerned, rankings and traffic go hand in hand. If one rises, the other is likely to follow suit. Therefore, if transcriptions help with rankings, they will also help with traffic. The closer you go to Google’s number one spot for your target keywords, the more traffic and hits you’ll get to your web pages and other content.
  3. Link-building Possibilities Opened Up by Transcription
    Using both internal and external link-building strategies, you may increase the number of backlinks from other sites while also increasing the number of hyperlinks within your domain.Using transcripts, you may point visitors to other parts of your site that could be of interest to them. If your video describes the features of a product, you may include a link to that product’s page on your website. As you construct these links, your customers will be able to effortlessly move from one category to the next by simply clicking through your content.
  4. Reduced Bounce Rates Due to Transcripts
    Adding video transcripts to your website increases interaction and broadens your audience, it’s pretty self-explanatory how your bounce rates will decrease and your average time on page will improve.
    If a visitor comes across a page with a video and cannot hear the audio, they will leave the page immediately. If a consumer wants to consume information in a quiet location, a transcript might help.
    Allowing customers to do so will encourage them to spend more time on your site, which will result in a higher return on your investment.

Expert SEO services should use this easy technique of transcribing audio and video to improve user experience and increase any website’s ranking. Platinum SEO is leading SEO company provide best SEO services to Melbourne community. Contact us for more information about our services!